We are halfway through the spring 2024 healthcare conference season and despite tighter budgets, attendance and business development at the events have been good. Many exhibitors are having positive experiences and attendee feedback has also been...
Healthcare B2B Marketing
Check out the latest promotions, new hires, and notable awards in healthcare marketing – April 25, 2024.
Looking for a new healthcare marketing role? Looking to hire top healthcare marketing talent? Swaay.Health is here to help. Check out this week's hot new job postings!
Investing the time and effort to create a solid marketing brief will pay off for all stakeholders - the marketing team, the client, and the agency they are partnering with. Learn more about the elements of an effective brief.
Your organization’s brand story is not the same as its origin story. A brand story is one that encapsulates the essence of what the organization stands for, how it treats customers/patients, the approach it takes to innovation, etc. Learn more about...
At HMPS24, attendees were challenged to build more bridges with internal departments – particularly IS, finance, and the executive team – by “speaking their language” and aligning with their goals. Privacy, ROI, AI, and patient experience were also...